Thanks for checking out the fourth annual Bourbon Brown Book! As with previous years, the goal is to inform and educate our readers as to the retail and secondary prices of today’s most allocated bottles.
We do not condone the secondary markets because of the legal grey area they represent, but we also know that it’s something that is firmly embedded into the culture. Whenever scarcity takes over, people with the access set the prices. It’s a tale as old as time.
So while there might have been incentives for the secondary market to cut their asking prices back a bit, that’s not happening with prices going up.
Wild Turkey may be a trendsetter in the industry for their decision to price all of limited releases into the hundreds of dollars. Time will tell if enthusiasts reject these price increases or if it will somehow bring down demand enough to satisfy consumers. I cannot overstate how many secondary market sellers exist solely to exploit it for profit.
Take away a lot of that profit and they will begin to leave. But if every producer raises prices like Wild Turkey did, I think we’ll find ourselves looking at the beginning of another glut. And if that is too pessimistic, then we’ll at least see large swathes of enthusiasts leave for other spirits.
I try to point this out every year, but if there is a new release that comes out, it is worth your time to hold off buying it for the first 2 to 3 months. Trust me, it will always exist on the secondary market – even if it’s a rare single barrel with 100 bottles produced.
But the trend for these bottles is always the same: The first people to put them up on the secondary market knows that there are people out there who will panic that they’ll never be able to find that particular bottle again and will pay whatever price is asked. This is a surefire way of spending way too much.
Each year, I tell you all which brands should not carry a secondary value. Do bottles from these brands exist on secondary market pages? Yes. But look closely and you’ll see that almost all of them are not sold for money, they’re traded for bottles of similar “value.”
I won’t get into the reasons why they don’t, because that would be too many words for this introduction, but just realize it’s because the sources of the bourbon or rye whiskey inside are unknown, known to be of moderate quality or have been tinkered with too much (finishing barrels or weird blends). Here are the ones to avoid buying on the secondary market for secondary prices:
After the bottle name, we have assigned a corresponding tier to each bottle. This is what they mean:
The Retail Price is the price that stores, on average, are pricing their bottles at. Prices will vary shelf by shelf, but if you see a price that is substantially higher than the price we’ve listed as the retail price, that means that the store is trying to gain more profit from you, usually because they keep track of the secondary market too.
The Secondary Price was based on current bottle valuations as of November 2023. These prices may rise or fall over the next 12 months, but remain somewhat dormant for at least the next 6 months as releases begin to slow down.
13th Colony
Double Oaked Bourbon (Batch 2, 2023)
- Retail – $200
- Secondary – $540
- Trending: Up
Angel’s Envy
Angel’s Envy Cask Strength Bourbon
- Retail – $250
- Secondary – $275
- Trending: Down
Angel’s Envy Cask Strength Rye
- Retail – $250
- Secondary – $400
- No Trends
Angel’s Envy Cask Strength Madeira Finished bourbon – T3
- Retail – $250
- Secondary – $350
- No Trends
Bardstown Bourbon Company
Bardstown Bourbon Company Foursquare
- Retail – $150
- Secondary – No Secondary Value
- Trending: Down
Collaboration Series – Carter
- Retail – $150
- Secondary – $225
- No Trending Data due to new release
Barrell Craft Spirits
Barrell 10th Anniversary Bourbon – T3
- Retail – $100
- Secondary – $215
- Trending – Up
Barrell Craft Spirits Gray Label Bourbon – T3
- Retail – $150
- Secondary – No Secondary
- Trending: Retail Prices took a big dive this year
Barrell Craft Spirits Gray Label Seagrass – T3
- Retail – $150
- Secondary – No Secondary
- Trending: Retail Prices took a big dive this year
Barrell Craft Spirits Gray Label Dovetail – T3
- Retail – $150
- Secondary – No Secondary
- Trending: Retail Prices took a big dive this year
Barrell Craft Spirits Gold Label Bourbon – T3
- Retail – $300
- Secondary – No Secondary
- Trending: Retail Prices took a big dive this year
Barrell Craft Spirits Gold Label Seagrass – T3
- Retail – $300
- Secondary – No Secondary
- Trending: Retail Prices took a big dive this year
Barrell Craft Spirits Gold Label Dovetail – T3
- Retail – $300
- Secondary – No Secondary
- Trending: Retail Prices took a big dive this year
Barton Distillery
- 1792 Full Proof (Store Pick) – T3
- Retail – $55
- Secondary – $75+
- Trending: Same
1792 Aged Twelve Years – T3
- Retail – $60
- Secondary – $100+
- Trending: Same
1792 Sweet Wheat – T3
- Retail– $40
- Secondary – $90+
- Trending: Same
Buffalo Trace / Age International
Buffalo Trace (Store Pick) – T3
- Retail – $30
- Secondary – $50+
- Trending: Up
Buffalo Trace Kosher (Straight Rye, Rye Recipe or Wheat Recipe) – T3
- Retail – $40
- Secondary – $80
- Trending: Same
Eagle Rare Single Barrel (Store Pick) – T3
- Retail – $35
- Secondary – $75+ (store dependent)
- Trending – Up
EH Taylor Small Batch – T3
- Retail – $40
- Secondary – $100
- Trending – Same
EH Taylor Single Barrel – T3
- Retail – $60
- Secondary – $180
- Trending – Down
EH Taylor Single Barrel (Store Pick) – T3
- Retail – $80
- Secondary – $225
- Trending: Down
EH Taylor Straight Rye – T3
- Retail – $80
- Secondary – $150
- Trending: Down
EH Taylor Barrel Proof 2023 – T2
- Retail – $80
- Secondary – $375
- Trending: Down
Blanton’s Single Barrel (93 Proof US version) – T3
- Retail – $55
- Secondary – $100 (local deal) or $110 (shipped)
- Trending: No Change
Blanton’s Single Barrel (Store Pick) – T3
- Retail – $55
- Secondary – $130
- Trending: No Change
Blanton’s Gold (700ml and 750ml) – T3
- Retail – Depending on country, retail could be as low as $80 and as high as $120
- Secondary – $200 (700ml), $215 (750ml)
- Trending: Down
Blanton’s Gold (Store Pick) – T3
- Retail – $125
- Secondary – $350
- No Trends, first year of release
Blanton’s Black or Green Label (700ml, 80 proof) – T3
- Retail – Depending on Country, retail could be as low as $60 and as high as $100
- Secondary – $150 for Green, $160 for Black
- Trending: No Change
Blanton’s Straight From The Barrel (700ml and 750ml) – T2
- Retail – 700ml Export could be as low as $80 and as high as $150. 750ml US bottle is $150
- Secondary – $275. Bottles with a proof over 130 can fetch as high as $350.
- Trending: No Change
Hancock’s Reserve – T3
- Retail– $90
- Secondary – $105
- Trending: Total Wine seems to have secured the vast majority of these. They’ve raised the retail price accordingly, but the secondary remains more or less the same as last year.
Rock Hills Farm – T2
- Retail – $60
- Secondary – $300
- Trending: Down
Elmer T. Lee – T2
- Retail – $50
- Secondary – $250
- Trending: Down
Stagg Jr. (Batch 22A, 22B, 23A) – T3
- Retail – $60
- Secondary – $200
- Trending: Down
Stagg Jr Single Barrel – T3
- Retail – $90
- Secondary – $275 (depends on the store that picked it)
- Trending: Down
George T. Stagg BTAC 2023 – T1
- Retail – $120
- Secondary – $950 (expect price to settle to $850 around February 2024)
- Trending: Up
William Larue Weller BTAC 2023 – T1
- Retail – $120
- Secondary – $1600 (expect price to settle to $1450 around February 2024)
- Trending: Up
Thomas H. Handy BTAC 2023 – T1
- Retail – $120
- Secondary – $700
- Trending: Up
Sazerac 18 Year BTAC 2023 – T1
- Retail – $120
- Secondary – $1300+
- Trending: Down
Eagle Rare 17 Year BTAC 2023 – T1
- Retail – $120
- Secondary – $1600+
- Trending: Down
Weller Special Reserve – T3
- Retail – $23
- Secondary – $40
- Trending: Same
Old Weller Antique 107 – T3
- Retail – $50
- Secondary – $125
- Trending: Up
Old Weller Antique 107 (Single Barrel) – T3
- Retail – $50
- Secondary – $175 (may depend on store that did the pick)
- Trending: Up
Weller 12 Year – T3
- Retail – $45
- Secondary – $210
- Trending: Down
Weller Single Barrel (Orange Label) – T2
- Retail – $50
- Secondary – $500
- Trending: Down
Weller CYPB – T2
- Retail – $60
- Secondary – $450
- Trending: Down
Weller Full Proof – T2
- Retail – $55
- Secondary – $200
- Trending: Down
Weller Full Proof (Single Barrel) – T2
- Retail – $60
- Secondary – $225 (depends on the store that picked it)
- Trending: Down
Daniel Weller Emmer Wheat – T2
- Retail – $500
- Secondary – $2,800
- Trending: Down
Old Rip Van Winkle 10 year 2023 – T1
- Retail – $130
- Secondary – $750
- Trending: Down
Van Winkle Lot B 12 year 2023 – T1
- Retail – $150
- Secondary – $850
- Trending: Down
Pappy Van Winkle 15 year 2023 – T1
- Retail – $140
- Secondary – $1800+
- Trending: No Change
Pappy Van Winkle 20 year 2023 – T1
- Retail – $200
- Secondary – $2800+
- Trending: No Change
Pappy Van Winkle 23 year 2023 – T1
- Retail – $350
- Secondary – $3800
- Trending: No Change
Van Winkle Family Rye Reserve (2023) – T1
- Retail – $120
- Secondary – $1500
- Trending: Down
Mister Sam 2023 Release
- Retail – $250
- Secondary – $1400
- Trending: Down
Double Eagle, Very Rare – T1
- Retail – unknown
- Secondary – $10,000
- Trending: No Change
Four Roses
Four Roses Private Selection (non-tier 6) – T3
- Retail – $75
- Secondary – $125
- Trending: No Change
Four Roses Private Selection (Tier 6, O, K or V yeast strains OR proof above 125) – T3
- Retail – $75
- Secondary – $170
- Trending: Down
Four Roses 135th Anniversary Limited Edition Small Batch 2023 – T1
- Retail – $200
- Secondary – $500
- Trending: Up
Heaven Hill
Elijah Craig Barrel Proof (C923)– T3
- Retail – $65
- Secondary – $125
- Trending: Up
Elijah Craig Single Barrel “Grenade” (200ml) -T3
- Retail – $35
- Secondary – $70
- Trending: No Change
Elijah Craig Toasted Barrel Bourbon – T3
- Retail – $55
- Secondary – $80
- Trending: No Change
Elijah Craig 18 Year Old Single Barrel – T3
- Retail – $130
- Secondary – $200
- Trending: No Change
Evan Williams 10th Anniversary Gift Shop Release – T3
- Retail – $100
- Secondary – $265
- Trending: Down
Evan Williams 23 Year Old Bourbon – T2
- Retail – $250
- Secondary – $650
- Trending – Up
Henry McKenna Bottled in Bond Single Barrel – T3
- Retail – $60
- Secondary – $80
- Trend: No Change
Larceny Barrel Proof (A123, B523, C923) – T3
- Retail – $65
- Secondary – $90
- Trend: No Change
Old Fitzgerald 10 Year (Spring 2023) – T2
- Retail – $150
- Secondary – $350
- No Trends
Parker’s Heritage 10 Year Old Rye Whiskey (2023) – T2
- Retail – $150
- Secondary – $450
- Trending: Down
William Heaven Hill 17 Year Old Bourbon (120 Proof) (Green Label) – T2
- Retail – $250
- Secondary – $600
- Trending: Down
Heaven Hill Heritage Collection 20 Year Old Corn Whiskey (2023) – T2
- Retail – $200
- Secondary – $540+
High West
Midwinter’s Night Dram Act 11 – T3
- Retail – $125
- Secondary – $180
- Trending: Down
High West + The Prisoner Collaboration – T3
- Retail – $120
- Secondary – $275 (expect to come down)
- Trending: Down
High West Bourye 2023 – T3
- Retail – $120
- Secondary – $180
Jim Beam
Baker’s 13 Year Old Single Barrel – T3
- Retail – $150
- Secondary – $175
- Trending: Down
Hardin’s Creek (Jacob’s Well) – T3
- Retail – $150
- Secondary – $250
- Trending: Down
Hardin’s Creek (Clermont) – T3
- Retail – $150
- Secondary – $250
- Trending: Down
Hardin’s Creek (Frankfort) -T3
- Retail – $150
- Secondary – $250
- Trending: Down
Hardin’s Creek (Boston) – T3
- Retail – $150
- Secondary – $250
- Trending: Down
Knob Creek Limited Edition 18 Year Old Bourbon – T3
- Retail – $180
- Secondary – $200
- Trending: Down
Little Book Chapter 7 “In Retrospect” – T3
- Retail – $125
- Secondary – $200
- Trending: Up
Little Book Chapter 7 “Curious Endeavors” – T3
- Retail – $125
- Secondary – 275
- No Trends – First Year for a Boxed Version
Old Overholt 10 Year Old Cask Strength Rye Whiskey – T3
- Retail – $100
- Secondary – $160
- Trending: Down
Jack Daniel’s
Jack Daniel’s Special Release Twice Barreled Rye Whiskey – T3
- Retail – $75
- Secondary – $175
- Trending: Down
Jack Daniel’s Single Barrel Barrel Proof Tennessee Whiskey (Store Pick) – T3
- Retail – $75
- Secondary – $100
- Trending: The Same
Jack Daniel’s Distiller’s Select Anejo Tequila Barrel Finish (2023 release) – T3
- Retail – $45
- Secondary – $70
- No Trends
Jack Daniel’s Single Barrel Barrel Proof Rye Whiskey – T3
- Retail: $75
- Secondary – $100 (HAZMAT versions are $225)
- No Trends
Jack Daniel’s 10 Year (2023 Batch 2) – T3
- Retail – $75
- Secondary – $150
- Trending: The Same
Jack Daniel’s 12 Year (2023 Batch 1) – T3
- Retail – $100
- Secondary – $220
- No Trends
Luxco / Lux Row
Lux Row Double Barreled – T3
- Retail – $150
- Secondary – $230
- Trending: No Change
Blood Oath Pact 9 (Sherry Finished) 2023 – T3
- Retail – $110
- Secondary – $200
- Trending: No Change
Maker’s Mark
Maker’s Mark Cellar Aged – T3
- Retail – $175
- Secondary – $400
- Trending: Down
Maker’s Mark Wood Finished Series BEP – T3
- Retail – $75
- Secondary – $100
- Trending: No Change
Michter’s Distillery
Michter’s Toasted Barrel Rye Whiskey 2023– T2
- Retail – $130
- Secondary – $210
- No Trending Data based on first release since 2020
Michter’s Barrel Strength Rye (2022, no 2023 was released) – T3
- Retail – $90
- Secondary – $200
- Trending: Same
Michter’s Barrel Strength Bourbon 2023 – T2
- Retail – $140
- Secondary – $235
- Trending: Down
Michter’s 10 Year Bourbon – T2
- Retail – $180
- Secondary – $400 (for 23A bottles), $325 (for 23B thru 23H)
- Trending: Up
Michter’s 10 Year Rye – T2
- Retail – $190
- Secondary – $225
- Trending – Down
Michter’s 20 Year Bourbon (2023)– T1
- Retail – $750
- Secondary – $3,800+
- Trending: Up
Michter’s 25 Year Bourbon (2023) – T1
- Retail – $1000
- Secondary – (est.) $7500
- Trending: Up
Bomberger’s Declaration Bourbon– T3
- Retail – $110
- Secondary – $175
- Trending: Same
Shenk’s Homestead Sour Mash Whiskey – T3
- Retail – $75
- Secondary – $150
- Trending: Same
MGP / Ross & Squibb
Remus Repeal Reserve VII
- Retail – $90
- Secondary – $100
- Trending: Down
Remus Gatsby 15 Year Cask Strength (2023)
- Retail – $250
- Secondary – $250
- Trending: Down
Nelson Green Brier
Nelson Green Brier Honey – T3
- Retail – $200
- Secondary – $300
- Trending: Down
Old Forester
Old Forester Birthday Bourbon 2023 – T1
- Retail – $200
- Secondary – $700
- Trending: Down
Old Forester Single Barrel (Barrel Proof) Bourbon – T3
- Retail – $70
- Secondary – $120+ (Depending on pick)
- Trending: Down
Old Forester The 117 Series (Extra Extra Old) 375ml – T3
- Retail – $60
- Secondary – $110
- No Trends
Old Forester The 117 Series (Warehouse H) 375ml – T3
- Retail – $60
- Secondary – $120
- No Trends
Old Forester The 117 Series (Bottled in Bond) 375ml – T3
- Retail – $60
- Secondary – $120
- No Trends
Old Forester Single Barrel (Barrel Proof) Rye Whiskey – T3
- Retail – $90
- Secondary – $140
- Trending: Down
Old Forester King Ranch Bourbon (Texas only release) – T3
- Retail – $75
- Secondary – $110
- Trending: Down
Old Forester President’s Choice – T1
- Retail – $150
- Secondary – $850 (lower proof and younger) to $1000 (higher proof and older)
- Trending: Up
King of Kentucky Single Barrels (Warehouse G, 16 years old) 2023 – T1
- Retail – $250
- Secondary – $1500+ (Short Barrels may go for more)
- Trending: Same
Smoke Wagon
Private Barrel Rye Whiskey (Purple Wax, clear glass)
- Retail – $90
- Secondary – $125
- Trending: Down
Starlight Distillery
Starlight Cigar Batch Bourbon or Rye Whiskey
- Retail – $80
- Secondary – $140
- Trending: Down
Whistlepig
Whistlepig Boss Hog X “The X Commandments” – T3
- Retail – $650
- Secondary – No Secondary Value, sometimes secondary value is lower than retail
- Trending: Retail Value has increased, but secondary has not
Whistlepig Piggybank 10 Year Old Rye Whiskey – T3
- Retail – $120
- Secondary – $425
- Trending: Up
Whistlepig 18 Year Double Malt – T3
- Retail – $400
- Secondary – $275
- Trending: Down
Whistlepig 21 Year Malt Whiskey “Beholden” – T3
- Retail – $800
- Secondary – $875
- Trending: Down
Wild Turkey
Wild Turkey Master’s Keep Voyage – T2
- Retail – $275
- Secondary – $300
- Trending: Down
Wild Turkey Generations – T2
- Retail – $450
- Secondary – $600
- No Trends, first year of release
Wild Turkey 101 8 Year Old Export – T3
- Retail – $40
- Secondary – $100
- Trending: No Changes
Wild Turkey 101 12 Year Old Export – T3
- Retail – $70 or $120 depending on country
- Secondary – $160
- Trending: Down
Russell’s Reserve 13 Year (LL/LC and LL/LE – Batch 4 and 5 – 2023) – T2
- Retail – $150
- Secondary – $250
- Trending: Down
Russell’s Reserve Single Rickhouse (Camp Nelson F) – T2
- Retail – $300
- Secondary – $375
- Trending: Up
Russell’s Reserve Single Barrel Bourbon – T3
- Retail – $70
- Secondary – $100+ depending on specific barrel and pick
- Trending: Same
Willett / Kentucky Bourbon Distillers
Willett Rye Whiskey or Bourbon from their own distillery – T3
- Retail – Usually $20 per year aged
- Secondary – Usually $50 to $70 per year aged
Willett 8 Year Wheated Bourbon (Black Bottle, Purple Foil) – T3
- Retail -$250
- Secondary – $250
- Trending: Down
Woodford Reserve
Woodford Reserve Master’s Collection Batch Proof (2023, 124.7 proof) – T3
- Retail – $130
- Secondary – $150
- Trending: Down
Woodford Reserve Master’s Collection Sonoma Triple Finish – T3
- Retail – $130
- Secondary – $180
- Trending: Down
Woodford Reserve Double XO Blend (700ml export version) – T3
- Retail – $130
- Secondary – $270
- Trending: Down
Woodford Reserve Distiller Select Wheat Whiskey Bottled in Bond – T3
- Retail – $40
- Secondary – $95
- No Trends
Kentucky-sourced Bourbon (from Undisclosed Distilleries)
Yellowstone Limited Edition (2023) – T3
- Retail – $100
- Secondary – $120
Blue Run (All 2023 bottlings)
- Retail – $ varies
- Secondary – No 2023 Blue Run Bottles have any secondary value
Hirsch Single Barrels (Willett sourced bourbon) – T3
- Retail – $100
- Secondary – $150
MGP-Sourced Bourbon
Joseph Magnus Cigar Blend (all 2023 releases, Batch 120 and up) – T3
- Retail – $175
- Secondary – $215+
- Trending: Down
Mayor Pingree Various Age Stated Bourbon (7 to 15 years old) – T3
- Retail – Varies
- Secondary $25 per year aged
- Trending: Same
Widow Jane Decadence – T3
- Retail – $150
- Secondary – $175
- Trending: Down
Other Sourced Bourbon
- Rare Character does not have a secondary
- Old Carter does not have a secondary
- Kentucky Owl does not have a secondary
- 2XO does not have a secondary
- Binder’s Stash does not have a secondary
- World Whiskey Society does not have a secondary
- Good Times does not have a secondary
Mark
Saturday 24th of August 2024
Is the Brown Book available in PDF format?
Jon z
Monday 29th of April 2024
What about blade and bow 22 year? I hear adhd whiskey rank it in top 10 of bottles he’d buy at retail and yet hardly any info in the universe is out there on it
Andrew
Friday 1st of March 2024
Where are you finding 10 year van winkle for $750?
Troy A.
Wednesday 3rd of January 2024
I can’t thank you enough for this informative “book”. I know it’s only a guide and things will change, but it’s nice to have a reference with all the craziness out there.
Jon z
Wednesday 27th of December 2023
What tier is mister Sam batch 3?
Mike & Mike
Sunday 31st of December 2023
Tier 1!