The Bourbon Brown Book – 2025 Edition

2025 Price Guide for Rare & Allocated Bourbon and Rye Whiskey

Our annual Brown Book is designed to inform and educate enthusiasts on the retail and secondary prices of today’s most allocated bottles. We do not condone the buying and selling of bottles on secondary markets because of the legal grey area they represent, but we also know that it’s something that is firmly embedded into the culture. Whenever scarcity takes over, people with access to these rare bottles tend to come up with a value roughly akin to scarcity and their time to acquire. It’s a tale as old as time.

Trends we witnessed across the Bourbon Secondary Market in 2024

Similar to last year’s guide, I noted how the secondary market is in a steady downward slump. Many enthusiasts speculate that a glut appears to be coming, but I’m not so sure. I think that producers will do one of two things to preserve the name of their flagship labels. They will:

Limit case numbers for their allocated releases to create continued scarcity or
Continue to release new products made from the same kinds of whiskies by bottling age statements or different proofs

An example of the first one would be 13th Colony and their Double Oaked Bourbon. They know it’s a cash cow for them now, but they continue to limit bottle counts to roughly 3,000. Old Forester is floundering at their opportunity to keep President’s Choice and King of Kentucky scarce because they keep upping the bottle counts with each consecutive year. This is seeing a huge drop in its secondary value.

Jim Beam and Wild Turkey are embracing the second trend by introducing a wide range of new products at different ages and proofs. Wild Turkey noticed that Russell’s Reserve 13 Year was slowing down in demand and subsequently released Russell’s Reserve 15. Jim Beam released Old Grand Dad with a 16 Year Old Age Statement and continues to increase the age statements for many other brands across the board.

Early Adopters Are Still Setting Stupid Prices

I try to point this out every year, but if there is a new release that comes out, it is worth your time to hold off buying it for the first 2 to 3 months. Trust me, if you can find a bottle from the 1940’s, 50’s or 60’s in the year 2024, you’ll be able to find a bottle released from the last 12 months at some point on the secondary market. Don’t buy a bottle on the secondary if it recently came out.

If I could point to any example for why you shouldn’t buy a bottle when it first comes out, I would tell you to check the prices of the Buffalo Trace Antique Collection from last year to this year. Thomas H. Handy has absolutely plummeted over those 12 months and now you can buy a bottle for basically the cost of one before the pandemic ($400 at the end of 2019 and $450 now). Weller 12 and Elmer T. Lee have similarly fallen off a cliff. This isn’t entirely by coincidence either. Buffalo Trace is dumping huge volumes of their lower-tier allocated bottles onto the market. Flippers are losing their minds.

Brands to Avoid on the Secondary Market

There are certain brands that have cult-like followings. And when I say “cult-like,” I am serious. Think about Scientology and how it operates like a pyramid scheme. I’ll give you an example: Rare Character. The guys that worship this producer tend to mark up the releases and sell them within these closed groups. Valuations are set by the guys with the most access to these bottles. You’re not “cool” enough to fit in unless you start buying a ton of them. Even if you do, that doesn’t make you the alpha of the group, you’re just a sucker with less money in your pocket. It’s insane.

A lot of brands have sub-groups that work like this. So I’m going to tell you which ones to avoid. This list looks similar to last years:

Rare Character
Old Carter
Kentucky Owl
2XO
Preservation Distillery (Rare Perfection and Olde St. Nick)
Blue Run
Down Home
Good Times
Barrell Bourbon (Gold and Gray Label Releases)
World Whiskey Society
Binder’s Stash
NULU
Four Gate
Short Barrel
Willett
Mayor Pingree
J. Mattingly

What do we mean by Tiers?

After the bottle name, we have assigned a corresponding tier to each bottle. This is what they mean:

T1 = Tier 1 bottles

The most highly coveted and hardest to find bottles. Expect these bottles to gain in value in the years to come

T2 = Tier 2 bottles

These bottles are also highly coveted, but slightly easier to obtain. There is still a good chance their value will raise in the years to come

T3 = Tier 3 bottles

Although allocated, they can be found if you’re looking hard enough. Typically, there are multiple releases throughout the year or if there is just one release, it has a very high bottle count and is released nationwide.

Prices and Trends

The Retail Price is the price that stores, on average, are pricing their bottles at. Prices will vary shelf by shelf, but if you see a price that is substantially higher than the price we’ve listed as the retail price, that means that the store is trying to gain more profit from you, usually because they keep track of the secondary market too.

The Secondary Price was based on current bottle valuations as of November 2024. These prices may rise or fall over the next 12 months, but remain somewhat dormant for at least the next 6 months as releases begin to slow down.

Trending is based on year-over-year price fluctuations. For a brand-new release there is usually no trend to report. However, some new releases have violent fluctuations a month or two after they first appear on the secondary market. In that case, I will note them accordingly.

13^th Colony

15th Anniversary – T3

Retail – $200
Secondary – $390
Trending: Down

Double Oaked Bourbon (Batch 3, 2024) – T2

Retail – $200
Secondary – $550
Trending: Down

A Smith Bowman Distillery

A Smith Bowman Cask Strength Batch 3 (2024) – T2

Retail – $200
Secondary – $950
Trending: Same

Bowman French Oak (2024) – T3

Retail – $100
Secondary – $285
Trending: Down

Angel’s Envy

Angel’s Envy Cask Strength Bourbon 2024 – T3

Retail – $230
Secondary – $350
Trending: Down

Angel’s Envy Cellar Collection Volume 1-3 – T3

Retail – $400
Secondary – $350
Trending: Down

Bardstown Bourbon Company

Bardstown Bourbon Company Discovery 12 – T3

Retail – $150
Secondary – $190
Trending: Down

Collaboration Series – Silver Oak – T3

Retail – $160
Secondary – $135
Trending: Down

Barrell Craft Spirits

Barrell Craft Spirits 20 Year Old Toasted Bourbon – T3

Retail – $200
Secondary – $250
Trending – Down

Barrell Craft Spirits 33 Year Old Whiskey – T3

Retail – $200
Secondary – $350
Trending – Down

Barrell Craft Spirits Gray Label Bourbon – T3

Retail – $150
Secondary – No Secondary
Trending: Down

Barrell Craft Spirits Gray Label Seagrass – T3

Retail – $150
Secondary – No Secondary
Trending: Down

Barrell Craft Spirits Gray Label Dovetail – T3

Retail – $150
Secondary – $115
Trending: Down

Barrell Craft Spirits Gold Label Bourbon – T3

Retail – $300
Secondary – No Secondary
Trending: Down

Barrell Craft Spirits Gold Label Seagrass – T3

Retail – $300
Secondary – No Secondary
Trending: Down

Barrell Craft Spirits Gold Label Dovetail – T3

Retail – $300
Secondary – No Secondary
Trending: Down

Barton Distillery

1792 Full Proof (Store Pick) – T3

Retail – $55
Secondary – None
Trending: Down

1792 Aged Twelve Years – T3

Retail – $60
Secondary – $80
Trending: Down

1792 Sweet Wheat – T3

Retail– $40
Secondary – $80
Trending: Down

Buffalo Trace / Age International

Buffalo Trace (Store Pick) – T3

Retail – $30
Secondary – $40+
Trending: Down

Buffalo Trace Kosher (Straight Rye, Rye Recipe or Wheat Recipe) – T3

Retail – $40
Secondary – No Secondary
Trending: Down

Buffalo Trace Prohibition Set

Retail – $1000
Secondary – $2300
Trending – Down

Eagle Rare Single Barrel (Store Pick) – T3

Retail – $35
Secondary – $75+ (store dependent)
Trending – No movement

EH Taylor Small Batch – T3

Retail – $40
Secondary – $85
Trending – Down

EH Taylor Single Barrel Bourbon – T3

Retail – $60
Secondary – $150
Trending – Down

EH Taylor Single Barrel (Store Pick) – T3

Retail – $80
Secondary – $175
Trending: Down

EH Taylor Straight Rye – T3

Retail – $80
Secondary – $150
Trending: No movement

EH Taylor Barrel Proof Rye Whiskey 2024 – T2

Retail – $80
Secondary – $550 (expect this to get close to the value of EHT Barrel Proof Bourbon closer to the middle of 2025)
Trending: Down

EH Taylor Barrel Proof 2024 – T2

Retail – $80
Secondary – $350 (estimated, has not came out yet)
Trending: Unknown

Blanton’s Single Barrel (93 Proof US version) – T3

Retail – $55
Secondary – $100 (local deal) or $110 (shipped)
Trending: No movement

Blanton’s Single Barrel (Store Pick) – T3

Retail – $55
Secondary – $110
Trending: Down

Blanton’s Gold (700ml and 750ml) – T3

Retail – Depending on country, retail could be as low as $80 and as high as $120
Secondary – $200 (700ml), $215 (750ml)
Trending: No movement

Blanton’s Gold (Store Pick) – T3

Retail – $125
Secondary – $200 (A pair went for $380 in October)
Trending: Down

Blanton’s Black or Green Label (700ml, 80 proof) – T3

Retail – Depending on Country, retail could be as low as $60 and as high as $100
Secondary – $150 for Green, $160 for Black
Trending: No Movement

Blanton’s Straight From The Barrel (700ml and 750ml) – T2

Retail – 700ml Export could be as low as $80 and as high as $150. 750ml US bottle is $150
Secondary – $250 – Bottles with a proof over 130 can fetch as high as $350.
Trending: Slightly down

Hancock’s Reserve – T3

Retail– $90
Secondary – $100
Trending: Slightly down

Rock Hills Farm – T2

Retail – $60
Secondary – $265
Trending: Down

Elmer T. Lee – T2

Retail – $50
Secondary – $170
Trending: Down

Stagg Jr. (Batch 24A, B, C) – T3

Retail – $60
Secondary – $150
Trending: Down

Stagg Jr Single Barrel – T3

Retail – $90
Secondary – $220 (depends on the store that picked it)
Trending: Down

Antique Collection

George T. Stagg BTAC 2024 – T1

Retail – $120
Secondary – $800 (expect price to settle to $700 around February 2025)
Trending: Down

William Larue Weller BTAC 2024 – T1

Retail – $120
Secondary – $1300 (expect price to settle to $1250 around February 2025)
Trending: Down

Thomas H. Handy BTAC 2024 – T1

Retail – $120
Secondary – $450
Trending: Way Down

Sazerac 18 Year BTAC 2024 – T1

Retail – $120
Secondary – $1250 (expect price to settle to $1100 around February 2025)
Trending: Down

Eagle Rare 17 Year BTAC 2024 – T1

Retail – $120
Secondary – $1400
Trending: Down

Weller Special Reserve – T3

Retail – $23
Secondary – $40
Trending: Same

Old Weller Antique 107 – T3

Retail – $50
Secondary – $125 shipped or $100 for local pickup
Trending: Slightly Down

Old Weller Antique 107 (Single Barrel) – T3

Retail – $50
Secondary – $175 (may depend on store that did the pick)
Trending: No Movement

Weller 12 Year – T3

Retail – $45
Secondary – $150 ($165 for 1L bottles)
Trending: Down

Weller Single Barrel (Orange Label) – T2

Retail – $50
Secondary – $475
Trending: Down

Weller CYPB – T2

Retail – $60
Secondary – $350
Trending: Way Down

Weller Full Proof – T2

Retail – $55
Secondary – $170
Trending: Down

Weller Full Proof (Single Barrel) – T2

Retail – $60
Secondary – $175 (depends on the store that picked it)
Trending: Down

Weller Millennium – T3

Retail – $7,500
Secondary – Originally $12,000, but now it has dropped to MSRP
Trending: Down

Van Winkles

Old Rip Van Winkle 10 year 2024 – T1

Retail – $130
Secondary – $725 (expect price to settle to $700 around February 2025)
Trending: Down

Van Winkle Lot B 12 year 2024 – T1

Retail – $150
Secondary – $725 (expect price to settle to $700 around February 2025)
Trending: Down

Pappy Van Winkle 15 year 2024 – T1

Retail – $140
Secondary – $1475
Trending: Down

Pappy Van Winkle 20 year 2024 – T1

Retail – $200
Secondary – $2050
Trending: Way Down

Pappy Van Winkle 23 year 2024 – T1

Retail – $350
Secondary – $3450
Trending: Down

Van Winkle Family Rye Reserve 2024 – T1

Retail – $120
Secondary – $1050
Trending: Down

Mister Sam Batch 4 Release (likely a 2025 release at this point) – T2

Retail – $250
Secondary – $1200
Trending: Down

Double Eagle, Very Rare – T1

Retail – $2000
Secondary – $4950
Trending: Way Down

Dettling Distillery

Cask Strength Bourbon – T3

Retail – $90
Secondary – $120 for non-store picks and $160 to $300 depending on pick
Trending: Down

Cask Strength Store Pick Bourbon – T3

Retail – $100-120
Secondary – $160 to $300 depending on pick
Trending: Down

Four Roses

Four Roses Private Selection (non-tier 6) – T3

Retail – $75
Secondary – $125
Trending: No Movement

Four Roses Private Selection (Tier 6, O, K or V yeast strains OR proof above 125) – T3

Retail – $75
Secondary – $130
Trending: Down

Four Roses Limited Edition Small Batch 2024 – T1

Retail – $200
Secondary – $350
Trending: Way Down

Heaven Hill

Elijah Craig Barrel Proof – T3

Retail – $65
Secondary – $90
Trending: Down

Elijah Craig Single Barrel “Grenade” (200ml) -T3

Retail – $35
Secondary – $70
Trending: No Change

Elijah Craig Toasted Barrel Bourbon – T3

Retail – $50
Secondary – No Secondary Value Anymore
Trending: Down

Elijah Craig Toasted Barrel Rye – T3

Retail – $50
Secondary – No Secondary Value
Trending: No Trends

Elijah Craig 18 Year Old Single Barrel – T3

Retail – $130
Secondary – $200
Trending: No Change

Evan Williams 23 Year Old Bourbon – T2

Retail – $250
Secondary – $650
Trending: No Change

Henry McKenna Bottled in Bond Single Barrel – T3

Retail – $60
Secondary – $60
Trend: No Change

Larceny Barrel Proof (A123, B523, C923) – T3

Retail – $65
Secondary – $65
Trend: Down

Old Fitzgerald 10 Year (Spring 2024) – T2

Retail – $150
Secondary – $300
Trending: Down

Old Fitzgerald 13 Year (VVS 2024 Gift Shop) – T2

Retail – $300
Secondary – $750
Trending: No Trend

Old Fitzgerald __ Year (Fall 2024) – T2

Retail – unknown
Secondary – unknown
Trending:

Parker’s Heritage 14 Year Old Malt Whiskey (2024) – T2

Retail – $170
Secondary – $300
Trending: Down

William Heaven Hill 13 Year Old Bourbon Bottled in Bond (Blue Label 2024) – T2

Retail – $250
Secondary – $425
Trending: No Trends

Heaven Hill Heritage Collection 18 Year Old Corn Bourbon (2024) – T2

Retail – $200
Secondary – $450
Trending: Down

High West

Midwinter’s Night Dram Act 12 – T3

Retail – $125
Secondary – $185
Trending: About the same

High West Bourye – T3

Retail – $120
Secondary – $140
Trending: Down

Jim Beam

Baker’s 13 Year Old Single Barrel – T3

Retail – $150
Secondary – $150
Trending: Down

Booker’s Reserve – T3

Retail – $130
Secondary – $230
Trending: Down

Hardin’s Creek (Golden Origin 11yr Corn Whiskey) – T3

Retail – $110
Secondary – $150
Trending: Down

Knob Creek Limited Edition 18 Year Old Bourbon (Batch 2 or 3) – T3

Retail – $180
Secondary – $165
Trending: Down

Little Book Chapter 8 “Path Not Taken” – T3

Retail – $130
Secondary – $175
Trending: Down

Little Book The Infinite: Edition 1 – T3

Retail – $200
Secondary – $225
Trending: Down

Old Grand Dad 16 Year Bourbon – T3

Retail – $190
Secondary – $200
Trending: Down

Old Overholt 11 Year Old Cask Strength Rye Whiskey – T3

Retail – $100
Secondary – $120
Trending: Down

Jack Daniel’s

Jack Daniel’s Special Release Coy Hill Barrelhouse 8 (2024) – T2

Retail – $75
Secondary – $400 for lower proofs, $500 for higher proofs (range is 122 to 137.5)
Trending: No Trends

Jack Daniel’s Single Barrel Barrel Proof Tennessee Whiskey (Store Pick) – T3

Retail – $75
Secondary – $100
Trending: The Same

Jack Daniel’s Distiller’s Select Twice Barreled Rye (2024 release) – T3

Retail – $50
Secondary – $125
Trending: The Same

Jack Daniel’s Single Barrel Barrel Proof Rye Whiskey – T3

Retail: $75
Secondary – $100
Trending: The Same

Jack Daniel’s 10 Year (2024 Batch 3) – T3

Retail – $75
Secondary – $120
Trending: About the same

Jack Daniel’s 12 Year (2024 Batch 2) – T3

Retail – $85
Secondary – $200
Trending: About the same

Joseph Magnus

Cigar Batch (2024 releases) – T3

Retail – $175
Secondary – $180
Trending: Down

Murray Hill Club Special Release #4

Retail – $200
Secondary – $240
Trending: Down

Luxco / Lux Row

Blood Oath Pact 10 (Finished in Cabernet Franc and Merlot casks) 2024 – T3

Retail – $110
Secondary – $140
Trending: Down

Maker’s Mark

Maker’s Mark Cellar Aged 2024 – T3

Retail – $175
Secondary – $285
Trending: Down

Maker’s Mark Wood Finished Series The Heart Release – T3

Retail – $75
Secondary – $80
Trending: No Trends

Michter’s Distillery

Michter’s Barrel Strength Rye Whiskey 2024– T3

Retail – $130
Secondary – $175
No Trending Data based on first release since 2020

Michter’s Barrel Strength Bourbon – T3

Retail – $100
Secondary – $200
Trending: Down

Michter’s 10 Year Bourbon – T2

Retail – $180
Secondary – $290
Trending: Down

Michter’s 10 Year Rye – T2

Retail – $190
Secondary – $260
Trending – Up

Michter’s 20 Year Bourbon (2024)– T1

Retail – $750
Secondary – $3300
Trending: Down

Michter’s 25 Year Bourbon (2024) – T1

Retail – $1000
Secondary – $6,500
Trending: Same

Bomberger’s Declaration Bourbon 2024 – T3

Retail – $110
Secondary – $150
Trending: Down

Shenk’s Homestead Sour Mash Whiskey 2024 – T3

Retail – $75
Secondary – $140
Trending: Slightly Down

MGP / Ross & Squibb

Remus Repeal Reserve VIII

Retail – $90
Secondary – $100
Trending: No Change

Remus Gatsby 15 Year Cask Strength (2024)

Retail – $230
Secondary – $250
Trending: Down

Old Forester

Old Forester Birthday Bourbon 2024 – T1

Retail – $200
Secondary – $650
Trending: Down

Old Forester Single Barrel (Barrel Proof) Bourbon – T3

Retail – $70
Secondary – $120+ (Depending on pick)
Trending: Down

Old Forester The 117 Series (Rum Finish) 375ml – T3

Retail – $60
Secondary – $90
Trending: Down

Old Forester The 117 Series (High Angel’s Share B3) 375ml – T3

Retail – $60
Secondary – $120
No Trends

Old Forester The 117 Series (Extra Extra Old 2024) 375ml – T3

Retail – $60
Secondary – $160
No Trends

Old Forester Single Barrel (Barrel Proof) Rye Whiskey – T3

Retail – $90
Secondary – $110
Trending: Down

Old Forester President’s Choice 2024 releases – T1

Retail – $200
Secondary – $550 – 650
Trending: Down

King of Kentucky Single Barrels (Warehouse G and J, 16 years old) 2024 – T1

Retail – $250
Secondary – $1500 – 1650 (Short Barrels go for more)
Trending: Slightly Up

Uncle Nearest

777 Anniversary Tennessee Whiskey – T3

Retail – $130
Secondary – $160
Trending: No Trend

Smokeye Hill

Barrel Proof Bourbon

Retail – $85
Secondary – 120
Trending: Down

Starlight Distillery

Starlight Cigar Batch Bourbon or Rye Whiskey

Retail – $80
Secondary – $120
Trending: Down

Whistlepig

Whistlepig Boss Hog XI “” – T3

Retail – $650
Secondary – $615
Trending: Retail Value has increased, but secondary has not

Whistlepig Piggybank 10 Year Old Rye Whiskey 2024 Release (Golden bottle) – T3

Retail – $120
Secondary – $400
Trending: Down

Whistlepig 25 Year Malt Whiskey “Badonkadonk” – T3

Retail – $1875
Secondary – $2400
Trending: Down

Wild Turkey

Wild Turkey Master’s Keep Triumph – T2

Retail – $275
Secondary – $300
Trending: Down

Wild Turkey Jimmy’s 70^th Anniversary – T3

Retail – $44
Secondary – $70
Trending: Down

Wild Turkey 101 12 Year Old Export – T3

Retail – $70 or $120 depending on country
Secondary – $150
Trending: Down

Russell’s Reserve 15 Year – T2

Retail – $250
Secondary – $400
Trending: Down

Russell’s Reserve Single Rickhouse (Camp Nelson B) – T2

Retail – $300
Secondary – $400
Trending: Down

Russell’s Reserve Single Barrel Bourbon – T3

Retail – $70
Secondary – $100+ depending on specific barrel and pick
Trending: Same

Willett / Kentucky Bourbon Distillers

Willett Rye Whiskey or Bourbon from their own distillery – T3

Retail – Usually $20 per year aged
Secondary – Usually $50 to $70 per year aged

Woodford Reserve

Woodford Reserve Master’s Collection Batch Proof (2024, 121.2 proof) – T3

Retail – $130
Secondary – $130
Trending: Down

Woodford Reserve Master’s Collection Madeira Cask Finish – T3

Retail – $130
Secondary – $220 (Expect to drop to $200 by February 2025)
Trending: Down

Woodford Reserve Distiller Select Double Double Oaked – T3

Retail – $40
Secondary – $95
No Trends

Kentucky-sourced Bourbon (from Undisclosed Distilleries)

Yellowstone Limited Edition (2024) – T3

Retail – $100
Secondary – $120

Blue Run (All 2024 bottlings)

Retail – $ varies
Secondary – No 2024 Blue Run Bottles have any secondary value

MGP-Sourced Bourbon

Mayor Pingree Various Age Stated Bourbon (7 to 15 years old) – T3

Retail – Varies
Secondary $25 per year aged
Trending: Same

Widow Jane Decadence – T3

Retail – $150
Secondary – $175
Trending: Down

Other Sourced Bourbon Valuations

The following producers’ bottles do not have a secondary value. You may see them marked up on a secondary page, but they only have value to those members within certain groups:

Rare Character, Binder’s Stash, J. Mattingly Short Barrel, World Whiskey Society, Good Times, 2XO, Smoke Wagon (modern releases)

In the past I have declared that Old Carter and Kentucky Owl do not have secondary values. However, with the impending sale of Old Carter and Stoli announcing bankruptcy (and the potential for Kentucky Owl closing down forever), this may change in the near future. Neither has had significant 2024 releases